Mature entrepreneurs increasing in New Zealand
Age shouldn’t be a factor. What’s the rush if the average age in New Zealand is 82 years old? If you’ve lived a good clean lifestyle, you could be looking at 95! Never has ageing been so cool.
If you have an idea and you are in the 65+ bracket, this article is for you. Let’s look at the number of seniors in New Zealand. Around 1 in 4.5 New Zealanders are aged 65+. That’s 1,258,000 people. Of those 1,258,000, some are living with serious health issues but a lot are turning to self-employment. This might be for various reasons including supplementing income or fighting boredom in the retirement years.
What can you do?
There are many opportunities for the over 65 age bracket. Online stores are one that no longer requires bricks and mortar. Who’s to say you have to be 25 years old to run an online store? I cannot think of a better way to demonstrate your talents than offer customers your woodwork or parenting advice.
Traditionally we’ve viewed entrepreneurs as young men in their 20s but the research proves that success for under 25s is rarer than you think. You can’t equate your life to the likes of Bill Gates or Mark Zuckerberg either, because that’s not typical of the universal population. By the time a CEO retires or a builder of 50 years retires, a mature entrepreneur may have 30-40 years of work experience. Translate that to a new entrepreneurial venture coupled with the old school work ethic and integrity, and you’ve got a winning combination.
This article is not intended to bash young people either who often get an unfair label as entitled. Every age group has its complete Wombles (sorry Tomsk). Vitality is always a factor when young and yes you probably can work through the night at that age. Nonetheless, mature entrepreneurs have the advantage of great community networks and have the quiet to concentrate as the kids have left home (you hope). Let’s look at some ideas (both online and in-person) that can work beautifully for retirement:
- Online teaching – using the experience you’ve gained and turning it into coaching, mentoring, or tutoring
- Transport booking service – offer pickups, drop-offs, tours if you like people
- Bed & breakfast hotel – create a small guest house for tourists
- Pet sitting – create a service to pet-sit for busy families
The ideas are endless as you can see. Once you’ve decided on a niche, you’re going to need several digital assets to make it happen. You need a domain name, a website plus several social media accounts. You will also need a PC, tablet, or smartphone to stay in touch with customers.
Night Owl’s advice? Start small, simple and, basic. You do not need to have the latest gear and you do not need to master SEO right now. Just start with the essentials.
To enquire how Night Owl Digital can assist you with your new venture, make contact today. Happy planning!